I was really worried that I wouldn’t like Taylor Swift after all the anger she unleashed in her first music video “Look What You Made Me Do.” When I listened to her second single, “…Ready For It?” I still had doubts because it’s her most mature song, implying erotic dreams and having this dark bass beat. I felt a little better when listening to “Gorgeous” because it had actual music on the track, not just synthetic beats, but I wasn’t sure if I could love all of “reputation.”
Then Taylor dropped a teaser of a music video for “…Ready For It?” And I screamed like I just won Hamilton tickets. And when the music video dropped last night, I couldn’t sleep. I watched it multiple times.
There is no way that I could analyze this video completely. I can’t read the Chinese characters in the background. But I’ll do my best to give my own take on this.
The video begins with Taylor with electric blue eyes, wearing a black cape/hoodie, walking through a dark alley surrounded by robots. She pushes some buttons on a keypad and opens up a large room that has another Taylor, looking like a mix of Tron and Ghost in the Shell, trapped in some kind of glass box.
The first thing Swifties on Tumblr have pointed out is that Dark Taylor, the one in the hood, is her reputation in the media. The Dark Taylor is who everyone thinks Taylor is. The Taylor in the glass box is the Real Taylor.
In the second verse, the Dark Taylor sings to Real Taylor while dressing her up as a cyber-warrior, with black armor. Real Taylor calls Dark Taylor her “jailer.” This particular moment reminds me of the birdcage scene in “Look What You Made Me Do.” When I saw Taylor in the giant birdcage, I felt like I was looking at the state of her soul, trapped by everything that she’s been experiencing. Dark Taylor also personifies temptation, talking to Real Taylor about how boys are “Burton to this Taylor,” how “you’ll never be alone,” and “no one has to know.”
Another note: The different images that Real Taylor tries on in this video remind me of her music videos from 1989. The armored robot? Totally “Bad Blood.” Then in the 2nd pre-chorus, she’s on a white horse, reminding people of “Blank Space.” In the 2nd chorus, Taylor is holding a blue orb and then she’s surrounded by tiny blue lights, floating in midair, reminiscent of “Out of the Woods.”
As the song goes into the bridge, Real Taylor starts to channel lightning, as if she was a futuristic version of Frankenstein’s monster. I can’t help but think that it’s also a shout out to when she co-wrote Calvin Harris and Rihanna’s “This Is What You Came For,” since there’s a line about how “lightning strikes every time she moves.”\
My favorite part of this video, though, is when Real Taylor and Dark Taylor stand face to face. As the song goes into the third chorus, Real Taylor screams and breaks the glass. The shards cut into Dark Taylor’s skin, revealing her to be a robot. Towards the end of the video, Real Taylor walks up a stairway while Dark Taylor stands on another stairway, being struck by lightning as other robots run towards her. According to Tumblr Swifties, this represents Taylor taking back the narrative, killing off everything that the media has said about her. The video ends with Real Taylor smiling at the death of her reputation and then staring into the camera and asking the audience “Are you ready for it?” as her eyes glow that electric blue one last time.
I was basically waiting for this video. It blows “Look What You Made Me Do” out of the water.
There are some parts of the video that scare me, such as when Real Taylor is covered in snakes (I think) for half a second in the first pre-chorus. And the part where she channels lightning is almost demonic and I didn’t like the phrase on the stairway that Dark Taylor stands on that says “They’re burning all the witches!” I guess it’s supposed to mean that Taylor’s reputation became a witch hunt, but with the term “witch” becoming a badge of honor in liberal feminist circles, I don’t want Taylor embracing the idea of being a witch.
Nevertheless, there’s something in this video that “Look What You Made Me Do” didn’t have: Hope. This video is giving me hope that Taylor is starting this new era with love and happiness and not a desire for revenge and retribution.
Crush the heads of those snakes, Taylor. Grace will be coming for you.